Energy drink with caffeine & taurine. Available in 250ml, 330ml and 550ml. Now expanding distribution across West Africa.
Built to fuel the hustle.
Alimente le Hustle
12 Hours of Energy
For the gym. For the grind.
Fuel the Night
Concerts, clubs, after-hours.
Move Bold
Dance. Perform. Repeat.
Built for Hustle
Train. Recover. Train again.
Performance Fuel
Game day. Every day.
One drink. Three formats.
MAX 12 · 250ml
Grab & go. Pocket-sized hustle.
MAX 12 · 330ml
The classic. Slim can, full power.
MAX 12 · 550ml
The big one. More fuel, same fire.
What's Inside
Real fuel. Nothing hidden.
MAX 12 is built on a tight, declared formula — three actives that do the work, plus the supporting cast required to make a clean carbonated drink.
32 mg per 100 ml. Clean focus.
The performance amino acid.
Niacin · B5 · B6 · B12.
Full ingredient list
In declaration order, as printed on every MAX 12 can.
- Water
- Sugar
- Citric acid
- Carbon dioxide
- Taurine (0.4%)
- Acidity regulator: sodium citrate
- Caffeine (0.032%)
- Colours: E150c, E101
- Vitamins: Niacin, Pantothenic acid, Vitamin B6, Vitamin B12
Voices from the ring
Powered by athletes.
“Three rounds in, the energy doesn't drop. MAX 12 is the only thing I drink before camp now.”
“I've trained on six brands. Nothing keeps me sharp for twelve rounds like MAX 12. Pure fuel.”
Live the brand.
The hustle doesn't end with the can. Tees, caps, aprons, and pop-up shade — all part of the MAX 12 world.
Join the hustle.
Become a Distributor
Stock MAX 12 in your shops, supermarkets, or HoReCa venues. We handle territory rights, case pricing, MOQs, and logistics across West Africa.
Questions, answered.
Soon. Join the MAX List to be first to know — drop time, locations, and any early-access perks land in your inbox before anywhere else.
Become a distributor.
Build the MAX 12 footprint in your market. Tell us about your business — our distribution team gets back within 48 hours.